Miu Movie

Zoe Cassavetes heads fashion's latest cinematic effort

Text by Parusha Lewis

Miumiu -short -movie _thepowderroom _1

Still from The Powder Room (2011) courtesy Miu Miu 


Miu Miu’s new series of short films calls upon four of its favourite female filmmakers – the first is Zoe Cassavetes, director of Broken English and one-time muse to Marc Jacobs – to explore “the feminine love affair with Miu Miu. Cassavetes’ short, The Powder Roomis set in London’s Claridge’s Hotel, and submerges the viewer in a private, ultra-feminine zone where every gesture and look is loaded with meaning. “I love the idea of a powder room, Cassavetes explains. “The ritual that takes place inside is very important for women. No matter how natural we are, there’s something special about preparing yourself... it’s a moment you have before the action takes place. The film is a dreamy, almost abstract meditation on beauty and femininity, and stars Audrey Marnay, Caroline De Maigret, Sophie Vlaming and Line Gost, “beautiful, chaming women who embody a wide variety of different types, Cassavetes says. The Powder Room debuted on becauselondon.com and on Miu Miu’s own website last month, and the next three films will appear on both sites later this year. Cassavetes was a natural choice for Miu Miu: “I’m a little bit obsessed with Mrs. Prada, she admits. “She creates this aesthetic world that is so attractive, but also relatable for such a wide range of women... We can all look at Mrs. Prada and think that we might want to be her one day.” §

becauselondon.com; www.miumiu.com