Hermione de Paula

Text by Tania Al-Farouki

Photography by Nicole Marie Winkler

Styling by Isabelle Sayer

With a poetic beauty reminiscent of a Pre-Raphaelite painting, Hermione de Paula's spring/summer 2012 collection is a natural progression from her previous work. Feminine silhouettes constructed out of gossamer-light fabrics are covered with intricate floral prints hand-drawn to look as if they have wrapped themselves around the designs. "Darlingtonia's Obsession", is an ode to the kingdom of plants, as illustrated by images of the Cobra Lily plant in the collection's prints. Meanwhile, the maxi and mini-dresses, suits and ensembles are evocative of bohemia chanelled via Brooke Shields during her Pretty Baby era.

De Paula has been dubbed the print prodigy of British fashion. Before launching her label in 2008, the Central Saint Martins alumnus cultivated her sensibility while working for John Galliano and Alexander McQueen. Having recently caught the imagination of a number of independent boutiques, from Tokyo to Riyadh, the Devon native has earned particular applause for her unconventional prints, which have been sported by singer Florence Welch, who embodies the spirit of the clothes.

So what next for the designer? After coveted collaborations with Nicholas Kirkwood and ASOS, de Paula is in the process of introducing a luxury element to her line via embellishments and embroideries. Given her unusual take on flora, there is little doubt these ethereal pieces will become equally sought after. §

hermionedepaula.com

  • Hermione de Paula
  • Advertisement: Joseph